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Launched in 1996, the finely tuned nose behind 5th avenue is ann gottlieb, a prominent perfumer who learned the art of olfactory discernment from the legendary mrs. Estee lauder. The line also includes body lotion and a hydrating cream cleanser to make you feel luxuriously smooth and fragrant. The overwhelming success of this perfume prompted elizabeth arden to release several variations of the scent, including after five, nyc and style. Each fragrance aims to highlight a different facet of big city living, from the towering skyscrapers of corporate manhattan to the glamorous array of pulsing downtown clubs. If you like a scent that has history, you can also try the red door line, a collection of fragrances that was designed to celebrate the roots of the brand.